HCU In Review 📈 + Industry Climate Change Report 🌍

Pro Snippet "Kudos to Matt Tutt for running and analyzing a large survey on a topic that affects us all: climate change, and what you can do about it in your org. Meanwhile, we've got a major analysis of the platforms that send the most traffic, a thoughtful reflection on the HCU, and stats on AI losing trust across the board." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   Climate Change SEO Survey: Making the Web More Sustainable An extremely valuable industry survey on attitudes towards Climate Change and what you can at work to green your processes. E-E-A-T Quick Wins — Whiteboard Friday Demo credibility to the public (and quality raters evaluating whether SERPs are satisfactory) with these simple tips. The Helpful Content Update - Reflecting on What Happened Lily Ray addresses what has become an emotional and controversial industry topic in this must-watch video. Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro Rand Fishkin tackles this huge question at scale, via a clear process, and with some surprising results. Exclusive: Public Trust in AI Is Sinking Across the Board The SEO industry may be wall-to-wall AI hype headlines at the moment, but the trust numbers are a major red flag against banking on this technology. Bing Webmaster Tools Tells You When Your Inbound Links Are Inadequate SEOs are hunting for potential link info gems in this new release from Bing. How the SERPs Guide Content — Whiteboard Friday Knowing what Google is already preferencing in the SERPs should be playing a significant role in your content development strategy. Claddagh: How Local Businesses Inspire Love, Loyalty, and Friendship This inspirational post from Miriam Ellis shares real-world examples of local businesses earning the respect and admiration of customers, and how that has been an umbrella for brands in dark days. How Often Do Searchers Use the Local Finder? Near Media reports on differences in mobile vs. desktop usage, as well as vertical usage, of the Local Finder based on their original research. Top 3 Issues with Video Verification Colan Nielsen shares the best solutions for issues in what has become a dominant methodology for verifying GBPs.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.