Thursday, February 22, 2024

How Algorithms Are Changing Culture — Join us on March 22

Dear Reader,

Much of what we see online today is mediated by algorithms, from the videos in our TikTok feeds to the products recommended by retailers like Amazon.

Kyle Chayka, New Yorker staff writer and author of the book "Filterworld: How Algorithms Flattened Culture," writes: "When feeds are algorithmic, they appear differently to different people: it's impossible to know what someone else is seeing at a given time, thus harder to feel a sense of community with others online, the sense of collective you might feel when watching a movie in a theatre or sitting down for a pre-scheduled cable TV show."

If you're as obsessed about the topic of fashion and culture in the age of algorithms as I am, I invite you to join us on March 22 at the BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual World s at The Times Center in New York City.

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Kyle will be sharing his deep expertise on how algorithms influence the ways brands reach their audiences, craft their identities and create deep, meaningful relationships with their fandoms.

Over the course of the day, we will also be examining artificial intelligence and other disruptive technologies in a series of talks and in-depth conversations which will also be livestreamed for our global community.

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I hope you can join us in person in New York or via the global livestream. Sign up here to reserve your space.

Kind Regards,

Imran Amed

Founder & CEO

The Business of Fashion

More Confirmed Speakers:

Norma Kamali, and Cyril Foiret, founder and chief executive of Maison Meta will lift the lid on the AI tool primed to continue Kamali's legacy.
Nelly Mensah, vice president of digital innovation, head of crypto and metaverse at LVMH will discuss what new frontiers of computing will mean for the way fashion and luxury brands interact with customers.
Namrata Sandhu, co-founder & chief executive at Vaayu, and Evan Smith, co-founder & chief executive at Altana will dive into how AI is helping to deliver supply chain transparency, the problems they aim to solve, as well as share potential solutions.
Justine Higueras, global group director for beauty at Roblox, and Ekta Chopra, chief digital officer at e.l.f. Beauty will explore the influence of Roblox with beauty consumers, and share their thoughts on why it's a compelling place for brands to establish a presence.
Chris McGrath, vice president of product design and innovation at Timberland, and Joey Khamis, footwear designer at Khamis Studios, will unpack their use of VR for footwear design and examine how the technology could be adopted at a wider scale in the years ahead.
Sona Abaryan, partner and the global retail & consumer sector lead at Ekimetrics, a data science and AI company that works with many of the world's largest and most prestigious multi-national brands, will share best practices in embedding customer centric strategies across organisations to drive growth.
See the full speaker line up here.