| In the bustling streets of 17th-century London, a unique marketplace began to boom. Merchants known as "costermongers" would gather, selling their off-price goods from carts and stalls. These early entrepreneurs offered the thrill of a treasure hunt, where quality products could be found at discounted prices. Samuel Pepys, the famous diarist, once wrote of his joy in discovering a bargain in one of these markets: "To Paul's Churchyard, and there bought me a pair of gloves, cost me 5s., and so to see the steeple, which is a brave place." I love that quote. Because there's actually a scientific reason Pepys was so pumped about those cheap gloves... something built into humans by evolution. When something good happens, our brains release a chemical called dopamine to make us feel good, so we're more likely to do it again. Off-price retailers like Marshalls and Ross are like the modern-day versions of those old London costermongers: treasure troves filled with overstocked merchandise from premium brands at a steep discount. For consumers, these bargain retailers offer a borderline-addictive shopping experience of discovery, excitement, and value... like one giant dopamine hit that keeps you coming back for more. For investors, these stocks can make great "inevitable" plays because you're betting on human nature: the universal love of finding a great deal. But not all of them are going to be winners that make you money... And that's where LikeFolio's consumer insights give us an "edge." We can see which brands consumers on Main Street are buzzing about in real time. It's how we were able to spot this winner ahead of Wall Street – and add it to your moneymaking watchlist today... Click here to continue reading | 
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