Across the hundreds of macro trends tracked across the ever-growing LikeFolio universe, there are three that saw big "pops" in social media chatter this week. “Popping” isn't a scientific term, I grant you. But it's accurate. It's backed by a method that's simple, quantifiable, and increasingly predictive. And that hands you opportunities to make money — and escape losses. That's what we're bringing you today. Two opportunities, one warning, all powered by LikeFolio's real-time consumer insights. And you'll want to listen — because we can quantify trends that are “popping” by using the same methodology we use to formulate Earnings Scores for publicly-traded companies. Similar to the Earnings Score, we use a –100 to +100 metric to determine positive (or negative) trend momentum. Higher scores indicate significant and unusual mention-volume surges for each trend observed. Of the three on our radar this week, at least one stands to be a major headwind for the companies facing it. And that could spell trouble for unwitting investors. (Consider this an early warning.) The other two trends we'll cover today could serve as tailwinds for certain players ready to harness all that forward momentum and set sail. These are three investable trends you can't afford to miss… 📺 Trend No. 1: Struggles Mount for This Streamer The strongest trend “pop” our system registered this week was around Sling TV cancellations, with a score of +99. Consumer mentions of canceling their subscriptions with the DISH (DISH)-owned streaming service are currently surging by 333% year-over-year. And no, that's not a typo. Take a look for yourself: There's an underlying factor at play here that's helping to send those mentions skyward: Sling TV appears to be the most popular streaming network for viewers seeking Fox News. And with the removal of controversial (but beloved by many) host Tucker Carlson, Twitter is in an uproar. More troublesome for investors though is that mentions of Sling TV streaming errors are also rising — and fast. We're in the middle of the NBA playoffs right now — the Nuggets shut out Lebron James's Lakers in an unexpected Western Conference Finals 4-0 win on Monday. And if you were watching on Sling TV, you might've missed a few things… Passionate fans have been lamenting Sling TV's slow streaming, constant buffering, and service crashes. More than a few “big moments” were missed. Viewers of live sporting events — especially when watching their favorite teams — quite naturally have high expectations. So these folks react in a very strong way to any delays, lapses in coverage, and other programming errors. As a result, Consumer Happiness mentions around the Sling TV brand are slipping by 11% year-over-year and 20% quarter-over-quarter: That's taking a toll on DISH's overall Consumer Happiness score too, which has tanked 14 points year-over-year to an abysmal 38%. But there may be a beneficiary here: Disney (DIS)-owned Hulu. LikeFolio trend data shows Hulu cancellation mentions are actually down 2% on a year-over-year basis while many other streamers struggle with influxes of negative sentiment and cancellation threats. Now, let me show you these next two trends — both of which present opportunities for investors in the here and now… Click here to continue reading |
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