POLITICAL ADS SLOW TO RETURN TO TWITTER: “Nearly two months after Twitter announced it would resume allowing political advertising, the technology company, in response to a POLITICO inquiry, said this week that it had no paid political advertisers yet,” our Jessica Piper reports. — “Twitter CEO Elon Musk said in early January that Twitter planned to resume allowing political advertising. The decision followed a decline in ad sales after the tech billionaire acquired the platform and came as Musk has courted controversy by personally endorsing Republicans, reinstating former President Donald Trump along with right-wing accounts previously banned by Twitter and significantly cutting back on the tech company’s staff.” — “The resumption of political advertising could provide a new revenue stream for Twitter. When Twitter previously allowed political advertising, it never attracted nearly as much cash as rivals such as Facebook and Google,” which together drew nearly $100 million from presidential candidates at the beginning of the 2020 cycle, compared to $5.2 million for Twitter before it shut down political ads, according to data from OpenSecrets. — “The platform’s new ad verification process and disclosure mechanisms are rudimentary so far, relying on both potential advertisers and members of the public to fill out a form hosted by Google, unusual for a tech company that would typically be expected to build most of its own web features.” — “Both Republican and Democratic digital operatives said they expect Twitter advertising will eventually pick up as campaigns seek to meet voters wherever they are, including on the Musk-owned platform. But the same concerns about Twitter’s ‘brand safety’ driving the platform's overall advertising decline remain. Twitter's rollout of the new ad policy, including the use of Google Forms, is not exactly inspiring confidence.” FACING OFF WITH BIG FISH: When Mary Peltola was elected last year as Alaska’s only member of the House, she did so after campaigning on a platform “that placed … the viability of smaller commercial and subsistence fisheries at the forefront of her legislative agenda,” elevating the prominence of a long-running local issue and putting the new congresswoman at odds with the the powerful trawl fishing industry that she is now looking to rein in, Adam Federman writes for POLITICO Magazine. — Peltola and other advocates argue that the “trawl industry and the council that regulates it have not done enough to reduce bycatch or expand habitat protections for vulnerable species. The council, which sets bycatch quotas and manages commercial fisheries up to 200 miles from shore, has been captured by the largest industry players, Peltola says. Subsistence users and smaller commercial operators have been pushed to the margins. Economic interests rather than sustainability have come to dominate the decision-making process.” — “She is a member of the House Natural Resources Committee and has supported an overhaul of the Magnuson-Stevens Fishery Conservation and Management Act, legislation passed in 1976 that governs how federal fisheries are managed and that has only been updated twice before. If it passes, the bill could alter the balance of power between the trawl industry and the smaller commercial operators and subsistence fishermen in Alaska.” — “The bill would add two tribal seats to the council, which would give subsistence users greater influence over council decisions and policy making. It would also enable the federal government to further reduce bycatch quotas — a move the trawl industry says would have catastrophic effects on Alaska’s economy.” FLYING IN: Leaders from American Weed Co., are heading to D.C. next week to rally Republican support for increasing veterans’ access to legal medical marijuana. The effort by American Weed Co., which is part of the industry trade group National Cannabis Roundtable, has the backing of former House Speaker John Boehner and will include meetings with the office of House Veteran Affairs Chair Mike Bost (R-Ill.) and Reps. Jack Bergman (R-Mich.), Nancy Mace (R-S.C.), Jason Crow (D-Colo.), Greg Steube (R-Fla.), Senate Majority Leader Chuck Schumer, Sen. John Hickenlooper (D-Colo.) and House Minority Leader Hakeem Jeffries. — Career Education Colleges and Universities, which represents for-profit schools, kicks off its annual fly-in next week as well to fight against the exclusion of students at for-profit colleges from short-term Pell Grant proposals. — The association has more than 100 meetings scheduled on the Hill, including with Sens. Mike Braun (R-Ind.), Catherine Cortez Masto (D-Nev.) and Roger Marshall (R-Kan.), Reps. Darrell Issa (R-Calif.), Greg Stanton (D-Ariz.), Joyce Beatty (D-Ohio), Aaron Bean (R-Fla.), Bill Johnson (R-Ohio), Mike Kelly (R-Pa.), Scott Peters (D-Calif.), and Jasmine Crockett (D-Texas).
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