The ‘Unsexy’ Tech Revolution

Fashion Tackles Greenwashing, Lululemon Lowers Profit Forecast

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, JANUARY 10, 2023 Fashion hasn't forgotten the metaverse, but less-flashy tech that helps companies operate more efficiently will get more attention this year. As the fight against greenwashing heats up, there are a number of ways brands can improve their sustainability communications. Lululemon shares fell sharply after the company predicted slimmer profits. Brunello Cucinelli reported 919.5 million euros ($988.1 million) in 2022 revenue, a 29 percent increase. BoF Professional analysis now unlocked for non-members: Why I'm Optimistic About Beauty in 2023 Plus, as the workforce returns for 2023, career coaches and academics share advice on how to set and achieve career goals in fashion.

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TECHNOLOGY Why 'Unsexy' Tech Will Be a Priority in 2023 By Marc Bain

Tools and technologies that shore up a brand's core business may not get pulses racing quite like NFTs and virtual worlds, but with major economies expecting a slowdown, they're the sorts of investments that can help brands weather the uncertainty. READ MORE

SUSTAINABILITY The Year Ahead: How to Prepare for Fashion's Greenwashing Crackdown By BoF Team and McKinsey & Company

The State of Fashion 2023 explores steps brands can take to help avoid greenwashing amid incoming regulatory requirements targeting misleading sustainability communications. READ MORE

BEAUTY Why I'm Optimistic About Beauty in 2023 By Rachel Strugatz

Despite the numerous challenges hurled at the beauty industry the last few years, brands should feel good about the year ahead. READ MORE

WORKPLACE & TALENT How to Set and Achieve Your Fashion Career Goals By Maya Avram At the onset of 2023, fashion recruiters, career coaches and academic lecturers explain how professionals can set and achieve career goals through strategic planning, agility and support from their network. READ MORE

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NEWS BRIEFS Cucinelli Tops Forecast With Near 30% Sales Jump in 2022 Abercrombie & Fitch Lifts Holiday Quarter Sales Forecast Lululemon Tumbles After Lowering Profitability Forecast

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