Inside The New Burberry

Fashion's World Cup Strategy, Farfetch Reports Results

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, NOVEMBER 18, 2022 In an interview with BoF, Burberry's new CEO Jonathan Akeroyd laid out his plans to jumpstart growth at the British heritage house. Brands have mostly refrained from discussing Qatar's human rights record ahead of the World Cup. Beauty brands are finding new ways to quickly roll out products inspired by TikTok trends. Farfetch reported its first year-on-year drop in sales on its platform since becoming a public company. The latest in a parade of fashion brands to tap into Formula 1′s rising popularity, Palm Angels is collaborating with American team Haas. Plus, register for BoF VOICES 2022 with Demna, Malala, Victoria Beckham, and more than 40 experts. Join us from Nov. 29 to Dec. 1.

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LUXURY Inside Burberry's Growth Strategy By Tamison O'Connor

In an interview with BoF the day of his first major speech to investors, Burberry's new CEO Jonathan Akeroyd outlined his plan for growing the British house into a £5 billion megabrand alongside designer Daniel Lee. READ MORE

GLOBAL MARKETS How Fashion Brands Are Navigating World Cup Controversies By Daniel-Yaw Miller

The tournament is an unparalleled marketing opportunity, but host country Qatar faces allegations it mistreated migrant workers and LGBTQ+ citizens. Brands have mostly stayed quiet. READ MORE

BEAUTY How Beauty Brands Can Take Advantage of TikTok Trends By Joan Kennedy

The app, known for tutorials, hacks, dupes and drama, has become a major beauty destination. Thinking big picture and focusing on education can help brands keep up with a rapid trend cycle. READ MORE

RETAIL Streetwear Enters Formula 1 With Palm Angels Collaboration By Daniel-Yaw Miller The Italian streetwear label is the latest to tap into the sport's rising popularity. READ MORE

LUXURY Farfetch Reports Rare Drop in Online Sales By Malique Morris The strong dollar worked against the luxury marketplace, which has struggled to grow as consumers return to physical stores. READ MORE

H&M Opens Experiential Williamsburg Store READ MORE

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Luxury's Opportunities for Growth Through Innovation and Sustainability In Paris, Shopify and BoF gathered executives from Paco Rabanne, Vestiaire Collective, Coperni, Ami, Marine Serre, among others, to discuss under the Chatham House Rule strategic imperatives required to navigate the uncertain socio-economic environment, and reimagine how the industry operates. "We all know that consumer awareness for sustainability is super high. However, it doesn't matter how fast we try to [take] action or what we commit to — there are deeper complexities at the heart of the issue. We require an entire revolution of how we make clothes and do business," said one guest. READ MORE

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