Wednesday, October 5, 2022

Paloma Elsesser: The Model Who Overcame Otherness

Tim Blanks on Chanel, Miu Miu and Louis Vuitton
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WHAT YOU NEED TO KNOW TODAY: THURSDAY, OCTOBER 6, 2022

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At the BoF 500 Gala, Snap Inc. Showcases Next-Generation AR Activations

This year, for the BoF 500 Gala event held at the Shangri-La Paris during Paris Fashion Week, presenting partner Snap Inc. showcased one of the ways in which augmented reality (AR) can subtly yet effectively engage communities and consumers alike in fashion and beauty.

"In the past 18 months, we've had 250 million people engaging with AR shopping lenses on the platform, bridging the gap between virtual and real life habits," says Snap Inc.'s global head of luxury, Geoffrey Perez.

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