| Moreover, employees there regularly tell me it is the best job they've ever had. Whole Foods is about a lot more than selling groceries and making money. Purpose: More Than Just the Bottom Line Its Whole Planet Foundation works to alleviate global poverty. Its Whole Kids Foundation supports schools and inspires families to improve children's nutrition and wellness. Its Whole Cities Foundation expands healthy food access and improves nutrition education by partnering with community-led organizations to build thriving local food systems. And its Sourced for Good program promotes ethical working conditions and a higher-quality natural environment. Whole Foods is extraordinary in many respects. How do you build a business like this - or find one like it to invest in? John insists that the key is to put the company's purpose first. Great companies like this are driven not just by a desire for profit - which every business needs to survive and grow - but also by a vision of how they can make a positive contribution to the world. Conscious leaders act with integrity, holding themselves and their organizations to the highest standards to earn the trust of those they lead and those they serve. It means committing to learning and growth, not only professionally but also personally. It means showing genuine appreciation to the people who make success possible. (Not just through compensation and benefits but in a multitude of tiny, everyday ways.) It means finding win-win-win solutions to competing interests, whenever possible. But the first and foremost job of every conscious leader is connecting people to purpose. Businesses that do this have satisfied employees, dependable suppliers, repeat customers, better reputations, fewer regulatory and legal hassles, greater market shares, and - not least of all - bigger profits. YOUR ACTION PLAN I recently discovered a new company that's paving its own way to greatness... and it's currently trading for less than $5 a share. The company's newest technology is set to impact not just millions but billions of people worldwide, and it was started as a passion project. In the second quarter, revenue rose 16% year over year to $19.2 million. The scientist-turned-entrepreneur who founded the company had already built three successful businesses when his daughter developed tumors at a young age. He was shocked by how difficult it was to get an accurate and timely diagnosis. Thankfully, doctors were eventually able to find a treatment. But the experience left this scientist with a new mission in life: to create a revolutionary diagnostic tool that would ensure that maladies - like his daughter's - could be spotted and treated earlier. After securing funding by investing $20 million of his own money and hundreds of millions more from some of the smartest money on the planet... he successfully created one of the smallest, most powerful and highest-resolution instant ultrasound devices available on the market. Talk about purpose - to create a real, world-altering breakthrough... humanity's next giant leap forward. This medical breakthrough could be the greatest early investing opportunity of the century. And the company's stock is selling for under $5. This is your chance to get in early and at a discount. Good investing, Alex | 
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