What a Web3 Luxury Brand Looks Like

Fashion's Environmental Black Box, Tommy Hilfiger Returns to Fashion Week

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, JULY 14, 2022 Gmoney, the anonymous NFT pioneer, is launching what he describes as the first crypto-native luxury fashion brand. Fashion's performance on its environmental impact and human rights efforts is still vague, the Fashion Transparency Index finds. Tommy Hilfiger is returning to New York Fashion Week this September with a show that will be livestreamed on Roblox. Lyst chief executive Chris Morton is stepping into an executive chairman role. Plus, on The Debrief, BoF retail correspondent Cathaleen Chen discusses why brands are reprioritising wholesale.

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TECHNOLOGY What a Web3 Luxury Brand Looks Like By Marc Bain

Gmoney, an anonymous and influential figure in the NFT world who has worked with brands like Adidas, is launching a luxury fashion line with the tokens built into the business model. READ MORE

LUXURY Inside the Activewear Brand Backed by Nick Jonas and Priyanka Chopra By Tamison O'Connor Under new ownership, luxury skiwear brand Perfect Moment transitioned its focus from extreme sports to fashion-conscious mountain-goers. Now, it's betting a tie-up with an A-list couple and growing its menswear and surf verticals will fuel a post-pandemic surge. READ MORE

SUSTAINABILITY Fashion's Transparency Efforts Fall Short on Fundamental Data Points By Rachel Deeley More big brands are making public commitments to curb environmental impact and protect workers, but data on how they're performing remains scarce, this year's Fashion Transparency Index finds. READ MORE

LUXURY Tommy Hilfiger Is Returning to New York Fashion Week in September By Cathaleen Chen The brand will show its fall 2022 collection in Brooklyn, marking its first runway show since the pandemic began. It will also be livestreamed on Roblox. READ MORE

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NEWS BRIEFS Lyst Strengthens Leadership as CEO Chris Morton Steps Back Nike Deepens Ties to Fanatics With College Sports Apparel Deal

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PODCAST The Debrief | Navigating the Return of Wholesale By BoF Team

PARTNER CONTENT

At APM Monaco, a Company Culture Defined by Transparency and Technology As APM Monaco celebrates its 40th anniversary this year, Philippe and Kika Prette, CEO and chief creative officer of the Monte Carlo-based jeweller, share how they have sustained APM's culture during the company's rapid growth — with a focus on digital innovation and a fully transparent work culture. "One of our strengths is being vertical, because we go from concept to design to production to retail. By keeping everything together, each team has the power to see who's where and learn in-house," Kika Prette told BoF.  READ MORE

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