The Battle for India’s Fashion Brands

Nordstrom Pulls Back on Influencer Marketing, Beauty Retail's Evolution

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, JULY 15, 2022 Billionaire industrialists have taken stakes in more than a dozen Indian designer brands. Influencers who once championed Nordstrom's massive Anniversary Sale say the retailer is pulling back on social media marketing. The way consumers shop for beauty products is evolving rapidly as big-box retailers take on Sephora and Ulta, writes Rachel Strugatz. A new resale platform targeting Gen-Z shoppers raised $7 million from Snap Inc. and other investors.

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GLOBAL MARKETS Why Billionaire Industrialists Are Snapping Up India's Fashion Brands By Phyllida Jay

Mega-conglomerates Reliance Industries Limited and Aditya Birla Group have invested in more than a dozen Indian designer brands. There is more to the deals than meets the eye. READ MORE

MARKETING Why Nordstrom Appears to Be Pivoting Away From Influencers By Diana Pearl Influencers helped turn Nordstrom's Anniversary Sale into a major moment for the department store. This year, they say the retailer is leaning less on social media marketing, leading some creators to downplay the annual event. READ MORE

BEAUTY The Way Consumers Buy Beauty Products Is Changing. Again. By Rachel Strugatz Department stores used to be ground zero for consumers looking to try and buy new makeup or skin care products, only to lose their grip on the market to Sephora and Ulta. Now, another evolution is underway as big-box retailers and drugstores enter the fray. READ MORE

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