Fashion’s New Netflix Strategy

Tim Blanks on Balenciaga, Dior and Chanel, Detoxing Dyeing

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, JULY 7, 2022 Netflix is set to introduce advertising later this year, but still needs to prove its worth for fashion brands. Tim Blanks reports from the Paris couture shows, including Balenciaga, Dior, Schiaparelli, Chanel, Armani and more. Interest is growing in start-ups focussed on tackling the hefty environmental footprint associated with dyeing textiles. Less than two years after launch, the Italian edition of Harper's Bazaar will begin publishing a print magazine. This week on The Debrief, the team unpacks the proliferation of activewear brands focused on niche sports like pickleball, padel and rugby.

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MARKETING Will Netflix Ads Be Worth It For Fashion? By Alexandra Mondalek

As the platform confronts falling subscriber numbers and increased competition in streaming, brands must consider whether advertising, which arrives later this year, is a compelling investment. READ MORE

FASHION WEEK Couture's Brave New World By Tim Blanks Balenciaga and Dior may offer radically different visions, but haute couture is always about an emotional response, writes Tim Blanks. READ MORE

FASHION WEEK At Couture, the Murmuring 30s By Tim Blanks

The first days of the Paris couture shows offered subliminal reflections of other times and places when things were just as bad as they are now, writes Tim Blanks. READ MORE

SUSTAINABILITY The Start-Ups Looking to Detox Dyeing By Rachel Deeley Turning dresses red and jeans blue is a dirty, resource-intensive process. A number of new technologies offer promising solutions for a lower-impact way forward. READ MORE

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NEWS BRIEFS Harper's Bazaar Italy Launches Print Edition Gap Will Enter Indian Market Through New Deal Authentic Brands Group Settles Lawsuit Against Bolt and Invests in the Fintech Platform Alibaba Earnings Turnaround Hopes Revived After Shares Rise 60%

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PODCAST The Debrief | In Activewear, Where Are the White Spaces? By BoF Team

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