Fashion’s Metaverse Reality Check

Raul Lopez's Luar, Beauty Can't Gloss Over Politics

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, JUNE 30, 2022 Hood By Air co-founder Raul Lopez is growing his label Luar with support from Kerby Jean-Raymond and Kering. Fashion's innovators could generate more than 5 percent of revenues from the metaverse in the next two to five years. An updated version of the "Virgil Abloh: Figures of Speech" exhibition opens at the Brooklyn Museum on Friday. Navigating cultural politics can be challenging for appearance-focused beauty brands, writes Rachel Strugatz. This week on The Debrief, Meta's Eva Chen and BoF tech correspondent Marc Bain discuss the future of virtual fashion. Plus, join BoF's Sustainability Masterclass Series to learn about the levers that could unlock long-term sustainability solutions.

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ENTREPRENEURSHIP Raul Lopez's Luar: From Burnout to Hit Bag By Robert Cordero

The Hood by Air co-founder has built his own label into a brand New York fashion is rooting for with help from Kerby Jean-Raymond and the incubator he started with Kering. READ MORE

TECHNOLOGY Fashion's Metaverse Reality Check By BoF Team and McKinsey & Company

The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse. READ MORE

BEAUTY Beauty Can't Gloss Over Politics By Rachel Strugatz How is an industry rooted in physical appearance supposed to weigh in on reproductive rights? READ MORE

Brooklyn Museum Exhibit Honours Virgil Abloh READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Isabella Burley Named Chief Marketing Officer at Acne Studios H&M Reports Jump in Profit as Shoppers Rush Back to Stores

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PODCAST The Debrief: Eva Chen on Meta's Virtual Fashion Experiment By BoF Team

PARTNER CONTENT

How Neiman Marcus Group Is Optimising Its Digital Transformation With over $200m invested in its technology, and new backing from Farfetch, the Neiman Marcus and Bergdorf Goodman owner seeks to revolutionise luxury experiences through digital innovation. Now, BoF sits down with Bob Kupbens, chief product and technology officer at NMG, and cross-functional leaders at the luxury retailer to understand how the technology team is working towards bolstering NMG's mission with the future in mind. READ MORE

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