How to Open a Store in 2022

Behind Balenciaga's Destroyed Sneaker, The State of NFTs

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, MAY 13, 2022 People are shopping in person again, but the standards of retail have evolved. Balenciaga's latest campaign, which features an extremely distressed version of its new Paris Sneakers, sparked controversy and conversation online. There are mixed signals about the health of the NFT market, raising questions for fashion brands in the space. Lady Gaga's Haus Labs beauty brand, which first launched on Amazon in 2019, is hoping for greater success with a relaunch at Sephora next month. Plus, join us live on LinkedIn as Farfetch's Global Brand and Culture Director, Ronojoy Dam, discusses building a career in fashion on Thursday, 19 May at 4pm BST/11am EDT. Register now.

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RETAIL How to Open a Store in 2022 By Daniel-Yaw Miller

From seamless online-to-offline offerings to Metaverse-inspired installations, the standards of brick-and-mortar retail have evolved since the pandemic struck. READ MORE

LUXURY The Strategy Behind Balenciaga's Destroyed Sneaker Stunt By Joan Kennedy

Demna's latest campaign, which showcases an extremely tattered version of Balenciaga's new Paris Sneakers, was met with contention online — which was likely the point. READ MORE

TECHNOLOGY What Fashion Needs to Know About the NFT Market Rollercoaster By Marc Bain

Right now, NFTs look both like an opportunity fashion brands are just starting to tap and a short-lived fad already entering terminal decline. Which is it? READ MORE

BEAUTY Why Lady Gaga's Haus Beauty Needed a Rebrand By Rachel Strugatz Almost three years after teaming up with Amazon to introduce Haus Labs, Lady Gaga is taking an old school approach to beauty retail when she re-launches the makeup line with Sephora next month. READ MORE

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