The Return of Alexander Wang

Rent the Runway's Path Forward, Luxury on the Blockchain

ADVERTISEMENT

WHAT YOU NEED TO KNOW TODAY: THURSDAY, APRIL 14, 2022 After a sexual assault scandal, Alexander Wang is back with a booming business in China, a Los Angeles show and a new strategy. Prada and LVMH-backed Aura is launching a service to help luxury brands to issue NFTs to clients. The Debrief, a new weekly podcast series hosted by BoF's Lauren Sherman, will go behind the scenes of the $2.5 trillion global fashion industry. Rent the Runway added plenty of subscribers last year, but profitability remains elusive. Creating a true luxury beauty brand requires more than clever marketing and high prices, writes Rachel Strugatz. Learn how to harness web3 technologies for your business at the BoF Professional Summit on May 4. Sign up here.

TOP STORIES

LUXURY Alexander Wang Plans a Comeback By Lauren Sherman

After sexual assault allegations tarnished his brand, the designer is back with a booming business in China, an upcoming show in Los Angeles and a broader strategy. READ MORE

LUXURY What's Next for Luxury Brands and Blockchain By Tamison O'Connor

The Prada and LVMH-backed Aura Blockchain Consortium is rolling out a shared solution for brands to distribute NFTs. But leveraging blockchain for issues like fighting counterfeits and tracing materials is still in its early stages. READ MORE

NEWS & ANALYSIS Introducing 'The Debrief,' a New Podcast Hosted by Lauren Sherman By BoF Team

In this weekly series, BoF's chief correspondent will go behind the scenes of the $2.5 trillion global fashion industry. READ MORE

RETAIL Rent the Runway's Long Road Ahead to Profitability By Cathaleen Chen The rental platform's revenue is up from last year — with the number of active subscribers more than doubling — but both figures still remain below pre-pandemic levels. READ MORE

BEAUTY What Makes a Luxury Beauty Brand? By Rachel Strugatz New beauty lines gravitate toward "affordable" or "luxury" branding, but often get stuck somewhere in between. Finding a way out of the mushy middle requires a unique product and attention to detail. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS China Aims to Recycle 25% of Textile Waste By 2025

BoF CAREERS

Explore Opportunities at Tory Burch Tory Burch is looking for a Marketing Manager and a Financial Junior Planner in London, a Sales Manager in Milan a Digital Designer and an Associate Buyer in New York and a Sustainability Manager in Hong Kong. Launched in 2004 with a single boutique in New York, Tory Burch now has more than 300 boutiques in over 50 countries, with offices in New York, New Jersey, Georgia, London, Milan, Tokyo, Hong Kong and Shanghai. VIEW JOBS

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com