Fashion’s Big Supply Chain Opportunity

Fendi's Skims Collaboration, Allbirds Targets $2 Billion Valuation in IPO, Ayurvedic Beauty Brands Attract Investment

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, OCTOBER 26, 2021 Supply chains are a powerful lever for value creation, writes John Thorbeck in the first instalment of a new column: 'First Mile.' Brands and their partners are testing new sustainability tools to make runway shows, photo shoots and other productions greener. Indian ayurvedic brands are attracting investment from global beauty giants like Estée Lauder and Puig. Allbirds is aiming to raise up to $269 million in its initial public offering, valuing the DTC brand at over $2 billion. LVMH-owned Fendi is set to release a collection with Skims, Kim Kardashian West's shapewear and intimates label.

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RETAIL Fashion's 'First Mile' Opportunity By John Thorbeck

With congested ports putting holiday sales at risk, supply chains are finally getting the attention of senior management, but the often overlooked 'first mile' can be a powerful lever for value creation, writes John Thorbeck. READ MORE

SUSTAINABILITY Making Fashion's Marketing Machine Sustainable By Rachel Deeley

Brands and production companies are testing new tools designed to help reduce the environmental impact of runway shows, photo shoots and other marketing activities. READ MORE

BEAUTY Beauty's Next Big Opportunity: Ayurveda By Phyllida Jay

Estée Lauder and Puig are investing in Indian ayurvedic brands. Can they turn ancient practices into sizable modern businesses? READ MORE

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NEWS BRIEFS Luisa Via Roma Appoints Chief Executive Confirmed: Fendi to Collaborate With Skims Allbirds Targets $2 Billion Valuation in New York IPO Announcement of Gucci Ambassador Xiao Zhan Triggers Shopping Spree Chinese Mall Management Giant Files for Hong Kong IPO

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