Luxury’s Bond Street Shuffle

Decoding Rimowa's Rihanna Campaign, Nigo Joins Kenzo

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, SEPTEMBER 16, 2021 Balenciaga and Celine are just some of the names opening new stores on New Bond Street, London's luxury epicentre. Rimowa's new campaign featuring Rihanna and other stars offers a window into the LVMH-backed label's bid to become a fashion brand. Japanese streetwear guru Nigo is the new creative director of LVMH's Kenzo label. On Running's shares surged nearly 50 percent on their first day of trading. The running shoe brand's CEO tells BoF the IPO will help fuel innovation and international expansion. Some Black fashion creatives say they're worried that the industry is already moving on from its recent focus on addressing racial injustice.

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RETAIL Bond Street's Luxury Shuffle By Tamison O'Connor

The arrival of brands like Celine and Balenciaga on New Bond Street points to subtle but significant shifts in the makeup of London's epicentre of luxury shopping. READ MORE

MARKETING & PR Rimowa Enlists Rihanna as the Brand Looks Beyond Suitcases By Alexandra Mondalek

The beauty and fashion mogul appears alongside Lebron James, Roger Federer and Patti Smith in a major campaign as the LVMH-owned luggage label tries to become a 'mobility' brand and build a presence in new product categories. READ MORE

FASHION WEEK At Fashion Week, Signs of Stalled Progress on Diversity By Sheena Butler-Young Some Black creatives say they're worried that the industry is already moving on from its recent focus on addressing racial injustice, leaving them to carry the load. READ MORE

LVMH's Kenzo Names Nigo as Its New Designer READ MORE

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