Fashion Inflation is Coming

Amiri takes on Luxury Establishment

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, AUGUST 4, 2021 Fashion brands are raising prices as the cost of everything from cotton to container shipping soars. Mike Amiri has big plans for his rocker-inspired luxury brand, including a global network of stores meant to position the label alongside European heavyweights. Fashion-forward avatars and virtual skins are some of the digital marketing tactics brands are testing out in China. Ralph Lauren exceeded first quarter revenue expectations, and saw its shares rise 6 percent by market close in New York. Indian beauty e-commerce player Nykaa filed preliminary documents for an initial public offering in a sign of the booming interest in the country's technology industry

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RETAIL Why Price Inflation is Coming to Fashion By Brian Baskin and Alexandra Mondalek

Apparel prices are rising at their fastest pace in years, as the cost of everything from cotton to container shipping soars. BoF lays out how to seize the opportunity to break a decade-long cycle of discounting. READ MORE

LUXURY Amiri Takes on the Luxury Establishment By Chantal Fernandez Boosted by its recent growth and a minority investment from Renzo Rosso's OTB, Mike Amiri's namesake luxury label is scaling on his own terms. READ MORE

CHINA Three Ways Brands Are Tapping China's Digitally Native Luxury Shoppers By Zoe Suen

Digital avatars, branded gaming skins and customised red packets are increasingly popular marketing tactics in the world's top luxury market. Are they here to stay? READ MORE

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NEWS BRIEFS NYFW Will Only Allow Vaccinated Guests to Attend Shows Ralph Lauren Beats Revenue Estimates on Luxury Rebound, Shares Rise Wolverine Worldwide Acquires Sweaty Betty for $410 Million Under Armour Boosts Forecasts as Athletic Apparel Revenue More Than Doubles Alibaba's Quarterly Revenue Jumps 34% Steve Madden Shifts Production From China to Mexico and Brazil Chinese Actor Xu Kai is Fendi's New Brand Ambassador India's Nykaa Files to Go Public as Country's Start-Ups Surge Trading Begins For Victoria's Secret After Split From L Brands Poshmark Announces India Expansion

BoF CAREERS

Vestiaire Collective Is Hiring Global opportunities at Vestiaire Collective include a CRM Intern and a Marketing Manager in its Paris headquarters, a Senior Product Manager in Berlin and an HR Officer in Hong Kong. Since launching in 2009, luxury resale company Vestiaire Collective has garnered over 7 million members in more than 50 countries. This year, Kering acquired a 5 percent stake in the business, pushing its valuation above $1 billion. The brand employs over 300 people internationally with offices in London, New York, Berlin, Milan and Hong Kong. VIEW JOBS

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