What Facebook’s New Tools Mean for Influencer Marketing

Renzo Rosso's Plan for Italian Fashion, How Big Can Farfetch Get?

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WHAT YOU NEED TO KNOW TODAY: MONDAY, MAY 10, 2021 Influencers are cautiously optimistic about Facebook's new creator tools. Farfetch could surpass $13 billion in gross merchandise volume by the end of 2025, calculates Luca Solca. Diesel founder Renzo Rosso aims to unite Italy's fragmented fashion industry. Plus, tune into BoF Live on Tuesday as we discuss what NFTs mean for fashion.

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MARKETING & PR What Facebook's New Tools Mean for the Influencer Marketing Industry By Alexandra Mondalek

The social media giant is launching services that will help influencers better monetise their followings. But in the longterm, these changes may not best serve creators or brands. READ MORE

LUXURY How Big Can Farfetch Get? By Luca Solca

Luca Solca calculates the size of the fashion platform's total addressable market and its projected share of this market by the end of 2025. READ MORE

RETAIL Renzo Rosso Aims to Unite Italy's Fashion Industry By Bloomberg The president of Diesel-owner OTB is on a mission to convince Italy's many small fashion players that their survival depends on working together. READ MORE

RETAIL Is the Consumer Spending Rebound for Real? By Brian Baskin This week, everyone will be talking about two key pieces of US economic data, fashion tech earnings and the new Halston miniseries on Netflix. READ MORE

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NEWS BRIEFS ByteDance Hires Thousands to Challenge E-Commerce King Alibaba Shu Hung Joins Everlane as Global Creative Director

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TECHNOLOGY #BoFLIVE: What the NFT Gold Rush Means for Fashion By BoF Team

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