Will Street Style Return?

Kim Jones on the Making of Air Dior

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, FEBRUARY 10, 2021 The pandemic is raising questions on the future of street style. Fashionable outdoor wear or 'gorpcore' is one of streetwear's hottest trends. Russian authorities opened an investigation into H&M's Russia unit for allegedly avoiding $42 million in customs duties. Gap's CEO was among business leaders who met with President Biden to discuss the $1.9 trillion relief bill. Plus, watch Kim Jones discuss the making of the much-hyped Air Dior.

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MEDIA Will Street Style Return? By Daphne Milner

Street style helped launch a generation of photographers, influencers and brands. But with events on lockdown and the formula increasingly commercialised, the marketing phenomenon faces an uncertain future. READ MORE

RETAIL What's Selling in Streetwear By M.C. Nanda

Gore-Tex jackets, hiking boots and other outdoor items — collectively known as "gorpcore" — are sweeping fashion retailers, resale platforms and mood boards. How big can the trend get? READ MORE

BEAUTY How to Sell Skin Care at Every Price — Download the Case Study By Chantal Fernandez

BoF examines how two skin care brands at opposite ends of the pricing spectrum, the French and German luxury label Augustinus Bader and drugstore staple CeraVe, stood out in the growing global cosmetics market by rethinking the beauty playbook. READ MORE

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NEWS BRIEFS Prada Supplier's Woes Flag Risks in Indonesian Apparel Industry Gap Inc. CEO Among Business Leaders in Meeting with President Biden Joor Partners with RaiseFashion and Harlem's Fashion Row to Support Black-Owned Brands Sephora's New Incubator Brands Are All BIPOC-Owned Condé Nast's World Trade Center Rent Dispute Escalates Baselworld's HourUniverse Event to Go Ahead in Summer 2021 H&M Faces Russian Criminal Investigation Over Customs Duties Shiseido Swings to Loss in 2020 Makeup Demand Slump Wipes Millions off Coty's Revenue US Apparel Imports from China Down for Third Year Running

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PODCAST Kim Jones on the Making of Air Dior By BoF Team

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