Why Asos Needs Topshop

China's $15 Billion Fast Fashion Heavyweight Has Global Ambitions

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, FEBRUARY 2, 2021 Asos' $400 million acquisition of Topshop and its sister brands is a play for e-commerce dominance. China's $15 billion Boohoo and Fashion Nova competitor Shein has global ambitions. Building a strong board has been critical to the success of start-ups like Warby Parker. Beauty brands like Huda Beauty and Beauty Pie are changing their pitch to win consumer loyalty. The 15 Percent Pledge is evolving as brands like Gap sign up.

TOP STORIES

RETAIL Why Asos Needs Topshop By Tamison O'Connor

Asos just spent over $400 million to acquire the legacy high street brand, boosting the online retailer's place in the race to dominate the surging e-commerce market. READ MORE

ENTREPRENEURSHIP How to Build a Successful Start-Up Board By Lauren Sherman

Alongside founders and investors, independent directors can play a key role on a young company's board, helping to shape strategy with insights and advice based on their own experiences. READ MORE

RETAIL The Mysterious $15 Billion Brand Taking on Boohoo and Fashion Nova By Casey Hall

Shein did not manage to acquire Topshop, but it could now be looking for other struggling retailers to cement its position as China's leading exporter of ultra-fast fashion with global ambitions. READ MORE

BEAUTY How to Build Customer Loyalty: A Guide for Beauty Brands By Tamison O'Connor When another makeup palette is always just a click away, convincing shoppers to stay devoted to a brand is tougher than ever. Here's how to keep them coming back again and again. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just £1 START TRIAL

NEWS BRIEFS Asos Buys Topshop, Sister Brands in £295 Million Deal Gap Is Latest To Join 15 Percent Pledge UK Fashion Leaders Speak Out Against Brexit Trade Deal Myanmar Coup To Dampen US Trade, Impact Footwear Companies Stefan Larsson Officially Takes the Reins at PVH Silver Dealers Scramble To Find Supplies for Retail Buyers Facebook and Instagram Launch #BuyBlack Initiative JD Sports To Acquire American Retailer DTLR Villa Chinese Intimates Giant Aimer Plots IPO Arab Fashion Week Debuts Men's Edition Fashion Trust Arabia Names Award Finalists

BOF CAREERS

Explore Jobs at Chloé, Cartier and Van Cleef & Arpels Richemont is currently hiring for over 200 roles across the company and its brand portfolio, including an E-Commerce Assistant at Chloé in Shanghai, a Senior Strategic Project Manager at Cartier in Taipei and an Atelier Director for Van Cleef & Arpels in Lyon. The Swiss-based luxury goods group owns 18 maisons and 2 online distributors, including Alaïa, Van Cleef & Arpels, Cartier, Chloé, Dunhill and YOOX Net-a-Porter. Richemont has over 35,000 employees worldwide. VIEW JOBS

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