Revolve's Pandemic Pivot

Luxury's Opportunity Outside of Capital Cities View on Web Add to contacts New reader? Subscribe THE DAILY DIGEST THE UPFRONT Dear BoF Community,  Revolve was dealt an especially bad hand by the pandemic: its brand was closely associated with spring music festivals, summer beach parties and other suddenly prohibited activities. And yet, the online retailer saw a smaller sales dip than many competitors, and doubled its net income in the third quarter. In fact, its social media-centered model proved surprisingly adaptable: turns out, influencers are pretty good at selling comfy sweats and home goods in addition to festival garb and swimsuits. Strict inventory controls and a pre-pandemic focus on rapid turnover helped too. Chantal Fernandez has the details. Elsewhere, Tamison O'Connor explores why regional cities may represent a surprise opportunity for luxury in the wake of the pandemic. Brian Baskin, Deputy Editor TODAY'S MUST READ BoF Professional How Revolve Pulled Off Its Pandemic Pivot BY Chantal Fernandez The retailer transformed itself after the pandemic put a stop to the festivals and influencer events that once drove sales. Here's what worked and what didn't. Try BoF Professional for 30 days for $1/£1 JOIN TOP STORIES BoF Professional How Big Is Luxury's Opportunity Outside of Capital Cities? BY Tamison O'Connor The pandemic has devastated the tourist centres and retail hubs that sustained luxury's fashion capitals. As the crisis continues to reshape the nexus of consumer spending, some companies are looking to regional cities for new opportunities. Try BoF Professional for 30 days for $1/£1 JOIN Retail Prophet You Can't Predict the Future of Retail, but You Can Prepare for It BY Doug Stephens In an exclusive excerpt from his new book, 'Resurrecting Retail: The Future of Business in a Post-Pandemic World,' Doug Stephens outlines the common pitfalls that business leaders fall victim to when tasked with building strategy for the future. Podcasts The BoF Podcast: How Does the World Feel About Covid-19? BY BoF Team Leading health experts Sarah Jones and Noel Brewer discuss how successfully controlling the pandemic is a question of culture as well as science at BoF VOICES 2020. Sponsored feature Amplifying Underrepresented Voices in Fashion Education BY BoF Studio Savannah College of Art and Design is committed to celebrating and supporting underrepresented voices, making space for vital narratives and discourse in the classroom, on the runway, and in the digital sphere. NEWS BRIEFS Prada Returns to Profit Thanks to Strong Performance in Asia Tiffany Posts Record Holiday Sales Citing Online, China Demand Macy's to Close 45 Stores This Year Coty Completes 20% Stake in Kim Kardashian West's Beauty Business EU Retailers Face Brexit Headaches for UK Imports India's Online Cosmetic Retailer Nykaa Plans IPO at $3 Billion Value SMCP Names Patricia Huyghues Despointes CFO Bottega Veneta Goes Dark on Social Media FEATURED JOBS   Art Director - La DoubleJ La DoubleJ   Milan, Italy   Senior Merchandiser Childrensalon   Tunbridge Wells, United Kingdom   Social Media Manager Hodinkee   New York, United States View All Jobs Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom