Inside Prada's China Strategy

Mytheresa's $2.2 Billion IPO View on Web Add to contacts New reader? Subscribe THE DAILY DIGEST ADVERTISEMENT THE UPFRONT Dear BoF Community, Prada has had quite a ride in China in the opening weeks of 2021. The Italian luxury brand started the year by reporting a strong uptick in China sales, which have fully rebounded from their early pandemic lows. Then, a scandal involving the newest face of the brand in the world's largest luxury market threatened to overshadow the good news. But as Casey Hall explains, Prada has a bright future in China, particularly with young consumers, after a years-long strategic overhaul. Elsewhere, Mytheresa shares popped on their first day of trading. Robert Williams and Lauren Sherman tell you why.  Brian Baskin, Deputy Editor TODAY'S MUST READ China Decoded Why Prada's Next Move in China Is Critical BY Casey Hall A years-long strategic overhaul of the Prada's China business has been underway and is bearing fruit. Try BoF Professional for 30 days for $1/£1 JOIN TOP STORIES News & Analysis After a Strong Start as a Public Company, What's Next for Mytheresa BY Robert Williams and Lauren Sherman Targeting big spenders with busy schedules, not discount hunters, has been a profitable approach that led to an IPO exceeding expectations. However, competition for those clients is fierce. Try BoF Professional for 30 days for $1/£1 JOIN Podcasts The BoF Podcast: What Extended Lockdowns and Slow Vaccine Distribution Mean for the Fashion Business BY BoF Team BoF's Imran Amed and McKinsey's Achim Berg discuss what the fashion industry can expect as the world continues to battle Covid-19. Fashion Show Review Virgil Abloh: 'You Have to Choose Your Message Wisely' BY Tim Blanks The designer dissects his latest menswear collection for Louis Vuitton, which BoF's editor at large calls "spectacularly adult, physically and philosophically." Power Moves Power Moves | Chanel Appoints Sustainability Chief, Ferragamo Announces Smaller Board BY BoF Team This week, Chanel announces Kate Wylie will lead its sustainability team, while Ferragamo makes changes to its board's size and structure. Careers Industry Leaders Share Insight on Securing Employment in 2021 BY BoF Studio CFDA President CaSandra Diggs, executive recruitment consultant Karen Harvey and Natalie Matalon, senior director of talent acquisition at Farfetch share their advice on finding and securing employment in 2021. NEWS BRIEFS China's New Year Travel Slump Likely to Slow Consumer Spending Recovery Deal Between Topshop-Owner Arcadia and UK Retailer Next Evaporates Victoria Beckham's Sales Returned to Growth in 2019 Arket to Launch Childrenswear Rental BoF CAREERS - FEATURED JOBS   Office/HR Manager Marla Aaron   New York, United States   Junior Childrenswear Designer Childrensalon   Tunbridge Wells, United Kingdom   GANNI Senior Global PR & Comms Specialist - Maternity Cover Ganni   Copenhagen, Denmark View All Jobs Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom