Topic Clusters + Terrific Internal Link Tips

Pro Snippet "It's amazing that after all these years in SEO, each new week delivers completely fresh insight, lessons, and knowledge about how Google works and how we can improve our online visibility. This week we explore tactics to super-charge your internal linking, an amazing case study on topic clusters, and getting the most out of Google Product Knowledge Panels. If you can't keep up with the news cycle, we've got the best stuff right here for you." - Cyrus Shepard, SEO Consultant, Moz What We're Reading:   How Google Tests New Content in the Search Results Does your new content spike, fall, and then slowly rise? Kevin Indig demos how intent and user behavior may explain this pattern. 5 SEO Tactics to Maximize Internal Links — Whiteboard Friday Cyrus Shepard walks you through internal link engagement, topical relevance, uniqueness, context, and trimming for SEO wins. How I Created a Topic Cluster and Boosted My Website Traffic by 1000% If you divide your longest content into many smaller articles, might your traffic wildly expand, as in this exciting case study? Putting the Spotlight on Black Tech Journalists Are you following the Black journalists leading at TechCrunch, VentureBeat, Wired and other major tech publications? How to Get the Most out of Google's Product Knowledge Panels A holiday heads-up for all retailers, manufacturers, and marketers who could benefit from influencing PKP content. The Mechanics of E-A-T: How Google Patents Can Help Explain How E-A-T Works Lily Ray looks at patents to more fully understand Google's algorithmic capabilities in an E-A-T context. Node Identifiers: From Structured Data to Linked Data Never heard of node identifiers? That's okay, but they just might be the future of SEO. Supporting Small Business Saturday with 2020-Conscious Marketing Get a free stats sheet to help you market independent businesses vs. monopolies and save city tax bases for community survival. Hijacked Google My Business Listings On The Rise Protect the local businesses you market from a new flurry of GMB listing hijackings. Top 10 Changes That Impacted Google My Business in 2020 Colan Nielsen reviews a year of the most noteworthy GMB developments and bugs.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 1100 2nd Ave, Suite 500  Seattle, WA 98101  You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.