Making E-Commerce More Profitable

Why Olding Is the New Blanding View on Web Add to contacts New reader? Subscribe THE DAILY DIGEST ADVERTISEMENT THE UPFRONT Dear BoF Community, The pandemic has triggered runaway online sales for many brands. But profits haven't followed quite so easily. E-commerce is expensive, and customer acquisition and fulfilment costs can squeeze margins just as much as brick-and-mortar stores and wholesale partners. Only the most efficient operators can reap the full benefits of the online shopping boom. Cathaleen Chen talked to start-ups and experts, who offered seven tips for how to do it. Elsewhere, Robert Williams examines why European luxury houses are reasserting brand signatures from their pasts. Plus, op-ed writer Dan Hastings examines the murky business of "Blackfishing" — and why it comes with a social cost. Brian Baskin, Deputy Editor TODAY'S MUST READ Intelligence 7 Ways to Make E-Commerce More Profitable BY Cathaleen Chen As online sales reached new heights in the pandemic, brands are grappling with new burdens on their bottom lines. From savvy inventory distribution to bundling products, here's how they can keep costs down. Try BoF Professional for 30 days for $1/£1 JOIN TOP STORIES Intelligence Olding Is the New Blanding: Luxury Brands Look Back to Get Ahead BY Robert Williams After an era of streamlined logos and nearly constant drops of Instagrammable merchandise, European fashion houses are reasserting brand signatures from their pasts to signal lasting value in an uncertain market. Try BoF Professional for 30 days for $1/£1 JOIN Op Ed Op-Ed | The Business of Blackfishing BY Dan Hastings For some white influencers and entertainers, appearing as Black or racially ambiguous has become a brand-building exercise. At what cost? IN OTHER NEWS Luxury Giants Urge UK Chancellor to Rethink Tax-Free Shopping Ban Report: Mytheresa Prepares for US IPO Brexit Threat Triggers Last-Minute Dash for Warehouse Space Alibaba Reports $56 Billion Sales as Singles' Day Gets Into Full Swing BoF CAREERS - FEATURED JOBS   Store Manager LVMH Fashion Group     Irvine, United States   CRM Manager (m/f/d) Hugo Boss   Stuttgart, Germany   Head of People Everpress   London, United Kingdom View All Jobs Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom