The Holy Grail of Circular Fashion

How to Build a Customer-Centric Brand View on Web Add to contacts New reader? Subscribe THE DAILY DIGEST ADVERTISEMENT THE UPFRONT Dear BoF Community, The ability to turn used clothing into new material has long been fashion's version of alchemy, the fruitless effort by medieval chemists to turn lead into gold. But that may be starting to change, as H&M, Kering, PVH and others test new recycling methods they hope can be replicated on an industrial scale. Success would go a long way toward eliminating the roughly 40 million tons of textile waste sent to landfills and incinerators each year. Sarah Kent has the details.  Ever wonder what it takes to build a brand that lasts? Make sure to read Lauren Sherman's case study on Urban Outfitters, which has managed to escape the downtrodden fate of many of its competitors by always putting the customer first. Brian Baskin, Deputy Editor P.S. Would you take a Covid-19 vaccine? Are you reinventing your retail model? From your personal outlook to your business priorities, we want to better understand how 2020 has rewired your world. Take our 2020 Community Survey and see the results at BoF VOICES. TODAY'S MUST READ Chasing The Holy Grail of Circular Fashion BY Sarah Kent Scaling technology that can recycle old clothes back into new ones has eluded the industry for a decade. A series of new projects this year suggest fashion may be nearing a tipping point. Try BoF Professional for 30 days for $1/£1 JOIN TOP STORIES Case Study How to Build a Customer-Centric Brand — Download the Case Study BY Lauren Sherman For 50 years, Urban Outfitters has managed to ride the waves of mid-priced apparel retail without succumbing to the steady decline of its competitors. The key to the success of its brand stable — which also includes Anthropologie, Free People and Nuuly — is the company's belief that the customer should define the product mix, not the merchant. What a Quick Vaccine Would Mean for Beauty BY Rachel Strugatz Pfizer's announcement that its vaccine could be available sooner than many had anticipated could give troubled makeup brands and beauty retailers a much-needed boost. Try BoF Professional for 30 days for $1/£1 JOIN How to Build a Sustainable Fashion Brand — Buying Better BY BoF Team In the latest instalment of BoF's five-part online learning series London Editor Sarah Kent is joined by Better Buying's Marsha Dickson and Remake's Ayesha Barenblat to discuss how improving brands' purchasing practices can drive positive change. Try BoF Professional for 30 days for $1/£1 JOIN NEWS BRIEFS Arcadia Denies Report That It's On Brink of Bankruptcy JD.com Announces 29% Boost in Third-Quarter Revenue GQ's Nikki Ogunnaike Named Harper's Bazaar Digital Director Report: Manish Arora In Liquidation Adidas Top-Performing Fashion Company in Corporate Human Rights Benchmark BFC Appoints Priyanka Chopra Jonas Ambassador for Positive Change China's Retail Sales Grow, Japan's GDP Bounces Back BoF CAREERS - FEATURED JOBS   Senior Real Time Computer Graphics Engineer (Unreal Engine/Unity) Modern Mirror     New York, United States   Junior Digital Coordinator Needle & Thread   London, United Kingdom   Office To The CEO The Level Group   Milan, Italy View All Jobs Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom