Page Experience + User Intent Will Be Big in 2021 🌟

Pro Snippet "In the new year, we'll all be working hard to create satisfying human experiences. Google will do this by including page experience in their ranking signals in the spring, and SEOs will double down on efforts to truly understand ever-changing user intent. In the end, it's all about how well we're serving one another online, and the smartest brands will center human needs and aspirations all of the time. Moz has the pro-level tips you need for a successful 2021." - Miriam Ellis, Local SEO SME, Moz What We're Reading:   Timing for Bringing Page Experience to Google Search Mark your calendar for May 2021 when a mashup of complex ranking signals will go live in Google's SERPs. How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday Bring Britney Muller's thoughtful video walkthrough with you into the new year for expert link prospecting. 6 Ways to Build Brand Authority With Content Marketing Smart and simple tips for nearly any business model looking to develop a respected and recognized presence. Thoroughly Understanding User Intent – the Next Big Thing for SEO Marie Haynes forecasts the future of SEO through the lens of BERT, passage-based ranking, and the QRG. YouTube Analytics Now Reports on Traffic Sources The second-largest search engine gets an analytics upgrade. Inside the Groundbreaking Native Business Virtual Summit Live Broadcast Find inspiration in the recap of this major business summit with the theme "Embracing Innovation to Empower Indian Country". How to Sell £15,000 of Christmas Trees Online in a Week, with Mark Rofe of ChristmasTrees.co.uk Find takeaways for almost any ecommerce brand in this thorough interview. Business as Unusual: How to Communicate Your New and Updated Services with Google My Business Vertical-specific tips from Krystal Taing ensure you're not missing fresh, relevant GMB features. Claire's Guide to UTM Tagging for Google My Business Measure GMB value with Claire Carlile's best-on-the-web UTM tagging tutorial. Food Delivery Has Potential Blockbuster New Entrant: LYFT LYFT pitches delivery without taking a 30% cut of revenue or getting between eateries and their customers.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 1100 2nd Ave, Suite 500  Seattle, WA 98101  You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.