Why Sneaker Collabs Are Often So Boring

Influencer Gifting Makes a Comeback; The Business of Beauty Global Awards Wants You

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, DECEMBER 18, 2024 Gifting is elbowing out sponsored posts as the centrepiece of many brands' influencer campaigns. Sneaker giants often rely on a simple formula for collaborations, reflecting stifled innovation in the industry overall, insiders say. The Debrief podcast looks back at some of BoF's top stories of the year. The Business of Beauty Global Awards will return in 2025; apply today to secure our early bird price. Plus, help us make BoF better by sharing your thoughts in our annual community survey—plus, a chance to win a $500 Apple gift card!

TOP STORIES

MARKETING Why Influencer Gifting Made a Comeback in 2024 By Diana Pearl

Gifting has increasingly gone nice-to-have to must-have for both brands and influencers eager to cater to an audience desire for more organic product placement. READ MORE

RETAIL Why Are Sneaker Collaborations So Boring? By Julia Lebosse

Sneaker giants often have a 'cheat code' for tie-ups with indie designers, insiders say, reflecting a lack of innovation among legacy players in the industry. READ MORE

BEAUTY Apply Now: The Business of Beauty Global Awards 2025 By BoF Team

In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Puig to Assume Full Ownership of Charlotte Tilbury in 2031 US Retail Sales Beat Expectations in November

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PODCAST The Debrief | BoF's Top Stories of 2024 By Brian Baskin and Sheena Butler-Young

SPECIAL FEATURE

The State of Fashion 2025 by McKinsey & Company and BoF Insights Fashion executives are feeling pessimistic about 2025. A long-expected post-Covid spending slowdown has arrived, while geopolitical tensions remain high. But there are still pockets of opportunity in promising new markets, in underserved customer groups and at new frontiers in customer experience, powered by artificial intelligence. Download The State of Fashion 2025 now to explore the 10 themes that will define the industry in the year ahead. DOWNLOAD NOW

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