Happee Birthdae Harry Potter!

How Hot Topic increased email click-throughs threefold using Harry Potter Personalization

How Hot Topic increased email click-throughs threefold Don't discount the value of a simple consumer poll. Just ask Hot Topic. There was a point in time when they would send all things Harry Potter to anyone who'd previously purchased Harry Potter merchandise. This created noise in customer service – people actually complained.  Why? Well, it turns out the four "houses" in Harry Potter – Gryffindor, Hufflepuff, Ravenclaw, and Slytherin – are quite different from one another. A Slytherin fan wouldn't necessarily be interested in Hufflepuff-orientated merchandise.  The solution? Hot Topic embedded a poll in their email that gathered insight into each recipient's house affiliation. This allowed them to tailor offers for fans of specific houses. The results? A massive 300% spike in CTR, with a near equally impressive 260% increase in opens.   Looking to make your emails more interactive? Marigold can help with that.  REQUEST A DEMO Marigold Liveclicker is the ultimate companion for your email marketing solution. We'll help you amplify engagement, increase clicks and cultivate loyalty with a robust selection of real-time personalization features. Click here to learn more.  Marigold Engage+ | Marigold Engage | Marigold Engage by Sailthru | Campaign Monitor by Marigold | Emma by Marigold © Marigold Inc. All Rights Reserved Terms & Privacy Policy Marigold, Inc., 11 Lea Avenue, Nashville, TN 37210 Unsubscribe