Wednesday, April 10, 2024

Ten Years of the Algo + SGE Bafflement

            
Moz Top 10
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"Like a seaworthy navigator, Dr. Pete charts a decade of Google changes with great takeaways. Meanwhile, tech columnists at major news outlets are trying SGE and are baffled by its hallucinations, but seasoned SEOs use their own brainpower to ask and answer questions about traffic drops. We've also got a big study on the rise of fora-based results!"

- Miriam Ellis, Local Subject Matter Expert, Moz



What We're Reading:
 

Experienced SEO, Tory Gray, shares 13 questions that have helped them close traffic mystery cases.
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Charting 10 Years of The Google Algorithm


Dr. Peter J. Meyers reveals over 30,000 changes over the past decade of Google's algo, and a clear surge in updates in this must-read piece.

Aligning SEO Strategy with Client Business Goals — Whiteboard Friday


Match SEO techniques to common client goals with Anthony Barone in this useful video.

Google's AI is Still Giving Idiotic Answers Nearly a Year After Launch


Futurism recaps a WaPo columnist's astonished reaction to the nonsense dealt out by SGE.

The Discussion Forums Dominating 10,000 Product Review Search Results


Glen Allsopp's large-scale study reveals who is winning the fora SERP features and what you can do about it.

Google Might Make Users Pay for AI Features in Search Results


Ars Technica examines this potential "first" in a system traditionally funded by ads.

Google Search Shop All Deals Banner Shows on 40-50% of Search Results


Google is blanketing the SERPs with this newish, eye-catching banner.

8

How to Acknowledge and Cope with Fear of Local Business Reviews


Get Miriam Ellis' one-sheet pack for motivating clients whose fear of reviews is undermining their reputation and business operations.

9

David Mihm on the State of Multi-location GBP Management


Claire Carlile interviews David Mihm on the joys of bulk verification, HQ-to-local branch communication and so much more in this excellent episode.

10

Google Attempts to Redefine Its Local Services to Avoid DMA Compliance Consequences


Google claims that its local, hotel, ticket and multiple other products fall outside the bounds of DMA regulation.

 

 

 

 

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