Blocking AI Bots + The Content Sameness Glut

Pro Snippet "Earlier this month, Wil Reynolds wrote an important article, The Sea of Sameness Problem in Content Marketing & SEO, and this week, we've got some excellent discussion of its implications. In other news, if your org isn't sure whether or not to block AI bots, Dr. Peter J. Meyers explains what Moz is doing, and don't miss Joy Hawkins' actionable post on how her agency won back a valued client."  - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   If Your Content is Only as Good as ChatGPT You Will Fail A vital discussion from NearMedia of entrenched SERPs and having to think outside the SEO box, based on research by Glen Allsopp and Wil Reynolds. Ranch-Style SEO: Why SEO is Becoming All About Content Strategy Meanwhile, tune into Chima Mmeje's insightful interview of Bernard Huang on why content that really helps people should be the basis of your content strategy. Who Should Block AI Bots? To block or not to block AI bots? That is the question Tom Capper treats with the thoroughness your org should be bringing to it. HARO Founder Launches HERO HARO's original founder, Peter Shankman, responds to shutdown of the service by launching HERO: Help Every Reporter Out. Why the Shift from 'Conversions' to 'Key Events' in GA4 is a Game-Changer While Google's rebranding of this GA4 component doesn't require you to change what you're doing, this piece will prepare you to report on Key Events to clients. Google Testing Product Grid Thumbs Brodie Clark has spotted a new level of personalization in Google's increasingly-prevalent product grids. Google Tests Discussion and Forums Questions with Answers Box Focus on forums increases in Google's results with this new test. Regaining Trust: Lessons Learned From Losing a Local SEO Client Joy Hawkins shares three things that lost a valued client and how her agency won them back. Local Memo: Rank Isn't the Primary Decision Factor for Consumers in Many Industries A great local roundup from Damian Rollison and pay particular attention to the note on UGC video uploads to GBPs. Category Confusion Colan Nielsen clarifies that while GBP category "dilution" isn't a concern, choosing the wrong categories can definitely confuse Google and your rankings.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.