Join us on Thursday, February 22 at 16:00 GMT / 11:00 EST
Dear Reader, With the top 2 percent of luxury customers driving 40 percent of luxury sales, the ultra-wealthy are spending more on luxury than ever before. Yet amid a broader market slowdown, winning them over is becoming a competitive battleground for brands.
This is your reminder to join us on Thursday, February 22 at 16:00 GMT / 11:00 EST for our upcoming BoF Professional Masterclass on our latest case study, Selling Luxury to the 1%. BoF's luxury correspondent Robert Williams, alongside report author Tamison O'Connor, Mytheresa's chief customer experience officer and managing director Isabel May and Bain & Company's senior partner Claudia D'Arpizio, will share valuable lessons on how cultivating personal relationships and crafting memorable experiences for shoppers can help brands stand out among competitors.
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Read the Case Study — Selling Luxury to the 1% |
Download the case study to explore strategies adopted by Gucci, Mytheresa and Tiffany & Co. that are designed to build closer relationships with top clients, foster greater loyalty and increase their spending in the long term. |
| Join Us in New York or via the Global Livestream |
Hear from leaders at LVMH, Norma Kamali, Timberland, e.l.f. Beauty and Roblox delve into the transformative power of generative AI and other disruptive technologies set to impact the fashion and beauty industries this year. |
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| AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. |
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