Join us on Thursday, February 22 at 16:00 GMT / 11:00 EST
Dear Reader, With the top 2 percent of luxury customers driving 40 percent of luxury sales, the ultra-wealthy are spending more on luxury than ever before. Yet amid a broader market slowdown, winning them over is becoming a competitive battleground for brands.
Join us on Thursday, February 22 at 16:00 GMT / 11:00 EST for our upcoming BoF Professional Masterclass on our latest case study, Selling Luxury to the 1%. BoF's luxury correspondent Robert Williams, alongside report author Tamison O'Connor, Mytheresa's chief customer experience officer and managing director Isabel May and Bain & Company's senior partner Claudia D'Arpizio, will share valuable lessons on how cultivating personal relationships and crafting memorable experiences for shoppers can help brands stand out among competitors.
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Download the case study to explore strategies adopted by Gucci, Mytheresa and Tiffany & Co. that are designed to build closer relationships with top clients, foster greater loyalty and increase their spending in the long term. |
| Early Bird Ends February 14
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Limited tickets are available to join us in New York on March 22 for the BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds. Purchase your ticket before February 14 and save $200 on the total ticket price. |
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| AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. |
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