Can Kate Moss Help Scale an Influencer Brand?

Liberty's Bet on Beauty; Luxury's India Opportunity

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, SEPTEMBER 5, 2023 UK department store Liberty is launching its own beauty brand, starting with fragrance. With a new campaign featuring Kate Moss, Anine Bing is aiming to expand beyond the reach of its influencer founder. Plus, revisit BoF's Case Study breaking down best practices for managing markdowns.

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BEAUTY Can a Department Store Build Its Own Beauty Brand? Liberty Bets Yes. By Tamison O'Connor

The London-based retailer known for its mock Tudor facade has big ambitions for the beauty category with its new LBTY label. First up: a line of high-end fragrances inspired by the retailer's renowned prints. READ MORE

MARKETING Can Kate Moss Help Scale an Influencer Brand? By Diana Pearl With a new campaign, Anine Bing aims to grow beyond the reach of its influencer founder. READ MORE

Luxury Retailers Are Following the Money to India's New Affluent READ MORE

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The 16th Annual Supima Design Competition Shines a Light on the Next Generation of Fashion Designers The annual Supima Design Competition returns for its 16th edition, showcasing the work of eight graduating designers from leading fashion schools across the US. The competitors work with innovative, sustainable materials supplied by the non-profit organisation, Supima.  "In the hands of these newly graduated designers, cotton becomes a blank canvas. We see them approaching the fabrics with such creativity and innovation," says Buxton Midyette, VP of marketing and promotions at Supima.  The competition offers a platform for next generation talent to demonstrate their skills and designs at both New York and Paris fashion weeks, along with a prize of $10,000. A panel of esteemed judges will determine the winner, which includes Jeremy Scott, designer and former creative director of Moschino, and event host this year. READ MORE

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