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Thursday, August 17, 2023
Unpacking Farfetch’s Big Sales Miss
How a Copenhagen Label Went Global; Garment Worker Advocates See World Cup Opportunity
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WHAT YOU NEED TO KNOW TODAY:FRIDAY, AUGUST 18, 2023
In just over a decade, On evolved from a little-known Swiss footwear start-up, endorsed by a small but passionate community of runners and outdoor enthusiasts, to a premium global sportswear brand that has caught the attention of the fashion industry through collaborations with Loewe and Kith.
This case study breaks down the formula for On's growth in the sports footwear category.
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