Unpacking Farfetch’s Big Sales Miss

How a Copenhagen Label Went Global; Garment Worker Advocates See World Cup Opportunity

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, AUGUST 18, 2023 Farfetch reported lower sales and reduced its 2023 outlook. Its New Guards Group division, which operates Off-White and a Reebok license, was hardest hit. Breakout Copenhagen label Cecilie Bahnsen is targeting a new cycle of growth. Campaigners have seized on Women's World Cup marketing to highlight the exploitation of female garment workers. Amyris may struggle to find buyers for its portfolio of celebrity beauty brands. Coach parent Tapestry lowered its estimate for fiscal 2024 profit and sales on waning US demand for its luxury handbags.

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RETAIL Unpacking Farfetch's Big Sales Miss By Malique Morris

Farfetch reported disappointing sales and lowered its outlook for the rest of the year. Its own brands, including Off-White and a Reebok license, were hardest hit. READ MORE

LUXURY Cecilie Bahnsen: How a Copenhagen Breakout Went Global By Tamison O'Connor The Danish start-up's 'everyday couture' has earned it a spot on the Paris Fashion Week schedule and a strong following in Asia. Now, it's gearing up for a new phase of growth. READ MORE

MARKETING Beneath the Surface of Women's World Cup Marketing By Sarah Kent and Daniel-Yaw Miller

Companies like Nike and Adidas see big growth opportunities in women's football. But while the game is often marketed with an inspirational wrapper of female empowerment, its growing prominence has also drawn attention to the persistent exploitation of largely women workers in the apparel and footwear supply chain. READ MORE

BEAUTY Who Will Buy Amyris' Brands? By Priya Rao The bankrupt biotech manufacturer-turned-beauty conglomerate has put Biossance, Jonathan Van Ness' JVN and other lines up for sale. Is anyone buying? READ MORE

H&M Says It Will 'Phase Out' Sourcing From Myanmar READ MORE

Estée Lauder Is Falling Behind Rivals Like L'Oréal, Even on Its Home Turf READ MORE

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NEWS BRIEFS Craig Green Named Fashion Design Professor at University of Applied Arts Vienna Coach Parent Tapestry Forecasts Weak 2024 on Soft US Demand

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Can On Set a New Pace for Sportswear? In just over a decade, On evolved from a little-known Swiss footwear start-up, endorsed by a small but passionate community of runners and outdoor enthusiasts, to a premium global sportswear brand that has caught the attention of the fashion industry through collaborations with Loewe and Kith. This case study breaks down the formula for On's growth in the sports footwear category. READ NOW

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