How Culture Drives the Luxury Watch Boom

How the Fashion NFT Craze Fizzled

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, AUGUST 3, 2023 High-profile collectors from sports, music and cinema increasingly drive the conversation around luxury watches. How are brands navigating the shift? While consumers have lost interest in fashion NFT collections, brands are looking for other ways to use the technology. With E.l.f. announcing a big quarterly sales surge this week, read our case study to find out how the brand became a hit with beauty shoppers. Hugo Boss raised its guidance for the remainder of the year after reporting strong second-quarter sales.

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LUXURY From Jay-Z to the White Party: How Culture Drives the Swiss Watch Industry By Robin Swithinbank

High-profile collectors from sports, music and cinema have helped luxury watches shake off their dusty image and reach younger, more diverse clients. How are brands navigating the shift? READ MORE

TECHNOLOGY How Fashion NFTs Fizzled By Marc Bain Fashion's NFT collections have shared a similar trajectory: They launched with a lot of hype, but then enthusiasm quickly faded. Today, brands haven't given up on NFTs, but they're looking for more practical uses for the technology. READ MORE

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NEWS BRIEFS Revlon Appoints Interim CEO, Debra Perelman Departs Hugo Boss Guidance Upgrade Leaves Investors Wanting More US Fashion Brands Urge Early Renewal of Africa Trade Programme Fragrance Maker Symrise Reports a Decline in Profit

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Mytheresa Is Hiring Opportunities at Mytheresa include a Social Media Intern, a Junior Copy Editor (Chinese) and a Junior Personal Shopping Operations Coordinator at their headquarters in Munich, and a Senior Stylist (Womenswear) and Stylist (Menswear) in Milan, among other roles. Launched as an online boutique in 2006, Mytheresa is now an industry leader of digital and e-commerce luxury fashion and retail with a net revenue of €612m. Mytheresa employees over 1000 people across global offices in Munich, London, Barcelona and Berlin.  VIEW JOBS

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