Fast Fashion’s Resale Conundrum

Which Brand Will Win the Women's World Cup?

ADVERTISEMENT

WHAT YOU NEED TO KNOW TODAY: MONDAY, JULY 31, 2023 Fast fashion is dominating resale, but that doesn't make it more sustainable. The Women's World Cup continues to be a prime marketing opportunity for brands to reach the sport's growing audience. Shein saw sales and profit rise to a record level in the first half of 2023.

TOP STORIES

SUSTAINABILITY Resale Won't Fix Fast Fashion's Sustainability Issues By Cathaleen Chen

Millions of low-cost fashion products are showing up in thrift stores and on resale sites, but that's not curbing the industry's primary growth. READ MORE

RETAIL Seizing Fashion's World Cup Opportunity By Daniel-Yaw Miller

As FIFA's Women's World Cup tournament continues, the chance for brands to get in front of its growing audience is exponential. That, and what else to watch for in The Week Ahead. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS P&G's Price Hikes Offset Slowed China Growth Report: Shein Says It Reached Record Profit in First Half Cosmetics Brand Lush Paid Managers Millions in Bonuses After Receiving State Relief

ADVERTISEMENT

A New Way to Drive Holiday Sales Brands and retailers often rely on heavily discounted products to drive sales, and while this can offer a short-term boost, it erodes margin and diminishes brand value. To tackle the challenges of the holiday season and stand out from the competition, this white paper further examines how a focused fit strategy can benefit brands and retailers looking for another tactic to drive sales while improving customer experience, preserving margin, and enriching the brand experience. READ THE WHITE PAPER

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com