Apple Reveals Its New AR Wearable; Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie
WHAT YOU NEED TO KNOW TODAY: TUESDAY, JUNE 6, 2023 | | |
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| | By BoF Team and McKinsey & Company |
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| How to Optimise Organic Social Media Strategies | "A great story is told with the combination of the three pillars: brand content, user-generated content and influencer content. That's where you want to be, and finding the right authentic partners to do so is most important in the short-term," said Dash Hudson's chief marketing officer Kate Kenner Archibald in a recent BoF Live. Discover key insights from the BoF Live, from the rise of short-form video and recommended posting cadence to the channels that matter, key strategic approaches and the metrics to measure for fashion and beauty SMEs today. | | |
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