The Return of Shopping Events

New Guards Group Co-Founders Exit; Lululemon Earnings

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, JUNE 2, 2023 With consumers craving in-person occasions post-pandemic, retailers and brands are embracing events like trunk shows and client dinners. New Guards Group co-founders Davide De Giglio and Andrea Grilli are exiting the company, owner Farfetch said Thursday. Ann Demeulemeester has named Stefano Gallici its new creative director after confirming Ludovic de Saint Sernin's exit. Despite pockets of progress, fashion's greenhouse gas emissions are still rising. Lululemon reported double-digit growth in its most recent quarter, driven by product expansion and renewed momentum in China.

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RETAIL Shopping Events Are Back. Here's How to Make the Most of Them By Cathaleen Chen

As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales. READ MORE

SUSTAINABILITY Corporate Commitments Haven't Curbed Fashion's Carbon Footprint By Sarah Kent

The next two years will be a critical test of whether the industry can translate pockets of progress into real change. READ MORE

RETAIL Lululemon Beats Expectations, Raises Full-Year Outlook By Joan Kennedy

The activewear brand's revenue rose 24 percent year-over-year to $2 billion, reflecting growth driven by China, new categories and a new loyalty programme. READ MORE

Farfetch Shakes Up New Guards Group, Off-White Leadership READ MORE

Ann Demeulemeester Confirms Ludovic De Saint Sernin's Exit, Naming New Designer READ MORE

The Luxury Party Is Fizzling in China READ MORE

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