Why Fashion Hasn’t Given Up on Social Commerce

Protesters Storm LVMH Headquarters; Mary Quant Dies at 93

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, APRIL 14, 2023 Brands and platforms are figuring out how to best use social commerce, despite slow uptake in the West. Walmart sold Bonobos to WHP Global and Express Inc. for $75 million, below the $310 million it paid for the DTC brand in 2017. Rachel Strugatz argues that beauty's positive approach to ageing is a new spin on tried-and-true marketing. Protesters who oppose the French government's plan to raise the retirement age briefly entered LVMH headquarters in Paris. Mary Quant, who helped define London youth culture in the late 1950s and 1960s, has died.

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DIRECT-TO-CONSUMER Why Fashion Hasn't Given Up on Social Commerce By Malique Morris

Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers. READ MORE

DIRECT-TO-CONSUMER Walmart Sells Menswear Brand Bonobos By Malique Morris

The deal is the latest sign that Walmart's efforts to move into the DTC sector has fallen short. READ MORE

BEAUTY Beauty's "Ageing" Rebrand That Never Was By Rachel Strugatz

Euphemisms like "pro-ageing" and "anti-anti-ageing" exist to obscure the fact that the beauty industry is selling the same creams and tonics meant to enhance one's appearance. It may be time for a new approach. READ MORE

LUXURY French Protestors Target LVMH Headquarters in Paris By Robert Williams

Protestors taking the streets against the French government's plan to raise the retirement age entered the group's headquarters, calling for companies and the rich to contribute more to finance pensions. READ MORE

LUXURY Mary Quant Dies Aged 93 By Tamison O'Connor The trailblazing fashion designer who helped define London youth culture in the late 1950s and 1960s died peacefully at her home in Surrey, her family said in a statement. READ MORE

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How to Elevate Internal Communications and Increase Employee Engagement Seventy-nine percent of employees are either not engaged or are actively disengaged at work. Brandlive is creating tools to re-engage the workforce, from hosting 'Hollywood style' live streamed events for the likes of Nike and Levi's, to helping brands like Poshmark and Nintendo design high quality all-hands and meetings. "It can be hard to engage a full audience in virtual, cross-company meetings," Brandlive's chief people officer Chris Miller told BoF. "The idea was to elevate these meetings from a simplistic, one-dimensional experience, to video that engages the audience and can ultimately look and feel like television content." READ MORE

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