The AI Revolution Comes to Fashion

How AI Will Change Fashion Jobs; The Text Message Marketing Boom

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, APRIL 5, 2023 Fashion companies are likely to first try AI in customer service, but the technology will eventually transform everything from marketing to modelling, experts say. Human creativity is the key to winning the AI revolution, argues Doug Stephens. More brands are investing in text message-based marketing to retain consumers and drive repeat purchases. With India expected to be the world's fastest-growing major economy this year, revisit BoF's case study on Uniqlo's early expansion strategy for the market.

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WORKPLACE & TALENT The Fashion Jobs Most Vulnerable to AI By Sheena Butler-Young

The next phase of artificial intelligence promises to change – and potentially eliminate – jobs that were unaffected by previous waves of automation. READ MORE

RETAIL Human Creativity Is Key to Winning the AI Revolution By Doug Stephens

Over the next decade, artificial intelligence will bring unprecedented cost savings to the retail sector. The era's winners will be those that re-invest these savings in human imagination. READ MORE

MARKETING Behind the Text Message Marketing Boom By Malique Morris

SMS marketing has emerged as an effective tool to spur repeat purchases, but brands must balance using it to drive transactions and build deeper connections with customers. READ MORE

Op-Ed | Yeezy Was Never Going to Save Gap. What Can? READ MORE

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BoF CAREERS

Burberry Is Hiring Global opportunities at Burberry include a Marketing and Trade Analytics Manager, a Soft Accessories Merchandising Manager and a Senior Architectural Designer in London, a Prototype Assistant in Italy, and a Senior Manager of Client Management in Los Angeles.  Founded in 1856 with its signature outerwear, Burberry is a quintessentially British brand. Headquartered in London and with offices across Europe, The Americas, Asia and South Asia Pacific, it has grown from trenchcoat maker to become one of the most widely known luxury fashion houses in the world. VIEW JOBS

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