How Brands Get Media Coverage Now

The Beauty Industry Braces for Generation Alpha; Inditex's Booming US Business

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, MARCH 17, 2023 For brands seeking media coverage, participating in an affiliate marketing programme has swiftly become a requirement. The oldest members of Generation Alpha are turning 13 — and starting to drive beauty trends. Alo Yoga and Vans are among the brands that have built vibrant virtual worlds, even as metaverse hype has faded. Zara owner Inditex's Americas profits surged as the company expanded in the region, while pulling back in China.

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MARKETING The New Requirement for Landing Media Coverage By Diana Pearl

Affiliate marketing income has helped offset losses in print ad revenue, but it's also changed the relationship between brands, publicists and the publications they work with. READ MORE

BEAUTY What Can Beauty Expect From Generation Alpha? By Rachel Strugatz

The oldest members of the youngest generation turn 13 this year. Like Gen-Zers and millennials before them, they're already being defined by a fresh set of beliefs, aesthetics and attitudes. READ MORE

TECHNOLOGY Why Some Virtual Experiences Succeed and Others Become Digital Ghost Towns By Marc Bain

More than a year since fashion brands started jumping into virtual environments like Roblox, they face a new challenge: keeping users coming back as they try to turn their marketing into sales. READ MORE

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NEWS BRIEFS Signet Jewelers Blames Pandemic for Dip in Engagements Zara Owner Inditex's Americas Profits Surge as China Slips John Lewis Cancels Employee Bonus as Losses Mount

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Is HNWI Media Usage Critical to Your Business? Altiant launches the second edition of their Millionaire Media Consumption (MMC). This new wave comes two years after the first MMC research and highlights how media habits have changed since the Covid pandemic. The study captures preferences and behaviours towards media outlets and social media platforms in six luxury markets. MMC measures more than 80 luxury and wealth management brands, 160+ websites, magazine and newspaper titles read by the wealthy, the frequency and duration of their sessions, and a wealth of data related to their social media habits.  For more information contact mmc@altiant.com FIND OUT MORE

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