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WHAT YOU NEED TO KNOW TODAY: THURSDAY, MARCH 9, 2023

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Connecting With Consumers in Today's Rapidly Shifting Market

This season at Coterie New York, executives from showcasing brands Faherty, HNST, Deepa Gurnani and Lelet NY joined BoF to discuss how they connect with their communities in a rapidly shifting market. 

"People are living in a more local way these days. So, how can we do that, as a retailer? [...] Every year, we probably spend a third of our time on the road, travelling to stores, to different markets. It's just a great way to connect [with our consumers] locally," said Alex Faherty, co-founder of Faherty, on stage.

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