Inside the Battle to Run Fashion’s E-Commerce

Salomon's Super Bowl Moment, Fashion's 'Waste Colonialism'

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, FEBRUARY 14, 2023 Shopify, Farfetch and Salesforce are among the tech giants competing to build the platforms that make online shopping possible. The Or Foundation and Vestiaire Collective are lobbying for regulations that benefit countries flooded with old clothes. Rihanna wore Salomon sneakers in her Super Bowl performance, underscoring the outdoor shoe brand's newfound popularity in fashion. Armed with new investment, flexible leases and TikTok, beauty service start-ups are hoping for a recession-proof boom.

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TECHNOLOGY Inside the Battle to Run Fashion's E-Commerce By Marc Bain

Shopify, Farfetch and other tech companies are vying for the multi-billion-dollar opportunity to handle the backend of brands' online stores. READ MORE

SUSTAINABILITY Should Fashion Pay for Its 'Waste Colonialism'? By Sarah Kent

Every year, millions of tons of old clothes are shipped around the world as part of the global secondhand clothing trade. Nonprofit The Or Foundation and Vestiaire Collective are lobbying for regulation that benefits the countries where they end up. READ MORE

MARKETING Salomon's Super Bowl Surprise By Daniel-Yaw Miller

Rihanna wore the MM6 Maison Margiela X Salomon Cross Low sneakers as part of her all-red ensemble during the halftime performance, marking the culmination of the outdoor footwear brand's recent rise in fashion. READ MORE

BEAUTY Why a Downturn Could Give Beauty Services a Boost By Joan Kennedy Booming beauty service chains like Heyday and Ever/Body are hoping for recession-proof success. READ MORE

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NEWS BRIEFS Report: Away Exploring Options Including Sale Chinese-Owned Rival to Shein Makes Splashy Super Bowl Debut

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