News : The State of Fashion on How Careers Will Evolve in 2023

Monday, January 2, 2023

The State of Fashion on How Careers Will Evolve in 2023

Kicking off 2023, BoF Careers shares key learnings for fashion professionals from BoF and McKinsey & Co.'s seventh annual State of Fashion report for 2023.

Design: Skills relating to tailoring and formalwear are expected to be in greater demand, with formalwear forecast to be one of the "top 3 growth categories in 2023, as special events like weddings increase after having been postponed during the pandemic." Discover design jobs on BoF Careers.
Marketing: Marketers should diversify digital advertising and shift budgets "to alternative channels that could generate better return on investment than paid social media ads, such as retail media networks, while building stronger brand communities." Search marketing jobs on BoF Careers.
Retail: "Wholesale and physical retail have a new role in revamping customer journeys," requiring retailers to streamline and leverage physical touchpoints for customers to "build an emotional connection." Explore retail jobs on BoF Careers.
Buying & Merchandising: "Consumers are increasingly shopping across gender categories," meaning buyers and merchandisers should "adapt their merchandising strategies accordingly" to strengthen relationships with a wider range of consumers. Browse buying & merchandising jobs on BoF Careers.
PR & Communications: To avoid greenwashing and its associated risks of reputational damage, PR and comms professionals must "be hyper-vigilant about how they talk about sustainability-related initiatives and achievements." Discover PR & comms jobs on BoF Careers.
Production: Partnerships with suppliers and manufacturers are front of mind as "vertical integration, nearshoring and small-batch production enable brands to better respond to shifting market and customer demands while reducing inventory costs." Search production jobs on BoF Careers.
E-Commerce & Technology: To manage supply chain disruption while retaining consumers' trust, fashion companies will lean "more heavily on data analytics and technology to manage inventory efficiently." Explore e-commerce and technology jobs on BoF Careers.