How Beauty Brands Are Thinking About 2023, What Happened With Fashion and NFTs?
WHAT YOU NEED TO KNOW TODAY: TUESDAY, JANUARY 3, 2023 | | |
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| | By BoF Team and McKinsey & Company |
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| | By Lauren Sherman and Marc Bain | | |
| Modernising 40 Years of Tradition | WP Lavori in Corso (WP) is an Italian-based distributor and licensor of international brands, which has worked with the likes of Barbour, Baracuta, Blundstone, Vantstone, Filson and more. Now in its fortieth year, WP gears up to scale the company globally and to broaden the awareness of its portfolio of global brands to its European audience. "Our operation has completely changed since we first started. [...] Today, we work closely with each of our brands to foster communities of new generations of consumers that relate to the brands' messaging based on their own values and passions," WP co-founder Cristina Calori told BoF.
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