| To Be the Man, You've Got to Beat the Man After Vince McMahon purchased his father's wrestling company in 1982, Forbes said that he "transformed the World Wrestling Federation from a regional operation into a global phenomenon." McMahon didn't create pay-per-view sports events, but WWE Hall of Fame wrestler Kane said, "You can make an argument that he was the guy that perfected it." In 1985, the first WrestleMania took place in New York City's Madison Square Garden, and in 1986, WrestleMania 2 was broadcast as a pay-per-view event. The event was held simultaneously in New York, Chicago and Los Angeles, and Roddy Piper was pitted against Mr. T in a boxing match as one of the main events. Even by wrestling standards, it was excessive, and the company decided to abandon the three-venue format. By tweaking what worked and what didn't with WrestleMania 2, McMahon hit his stride in 1987 with WrestleMania III. At the Pontiac Silverdome in Michigan, Aretha Franklin sang a rendition of "America the Beautiful," Hulk Hogan body-slammed the 520-pound André the Giant in the main event and the WWE generated $10 million from pay-per-view sales. Today, WrestleMania is an economic force all its own. After WrestleMania 38 was held this past April in Arlington, Texas, Dallas Mayor Eric Johnson and Arlington Mayor Jim Ross said that the event earned the cities $206.5 million, and $25.4 million alone was spent on hotels and accommodations within the region. The WrestleMania concept helped McMahon build a unified professional wrestling brand that is known around the world. Its programs can be viewed in more than 180 countries in 30 languages, and, as we mentioned before, on 1 billion television sets per week. Building that brand with an incredible cast of personalities is part of the reason World Wrestling Entertainment (WWE) is worth $5.3 billion. As a fun side note, I got to know one of those personalities, Diamond Dallas Page. A mutual friend introduced us because he thought we had a lot in common, so we had lunch together and realized we shared a lot of the same beliefs and principles about health and fitness. You can see us together doing his signature gesture, the "Diamond Cutter." Now back to investing... As much as he did for the company, McMahon has retired amid investigations into allegations of misconduct. There are plenty of news outlets that cover the specifics of those investigations; TradeSmith is focused on what this means for investors. With McMahon having been a driving force behind the company for so many years, the future of the company looks uncertain. Even before McMahon retired, when President Nick Khan was asked earlier in the year whether the company would ever sell itself, he said, "We're open for business." McMahon's daughter, Stephanie, and Khan will run the company as co-CEOs. While there's no guarantee that a sale will happen, what makes this such a unique situation is that our system says WWE is a stock to own on its own merits. The kicker is that it could be an acquisition target, and because there is no other company like this, it's a once-in-a-lifetime opportunity for another company to own it. Netflix or Amazon or Disney could offer a premium from the current stock price that is too good for WWE to turn down. The company is in our Green Zone, the stock is in an uptrend and it has a medium-risk score of 26.85%. WWE still rewards its shareholders with a small dividend yield of 0.68%. In addition, it's also unique because of its signature content and its ability to generate revenue from live wrestling events. Before COVID-19, WWE generated $125 million in revenue from 310 events. In 2021, the company generated $58 million from 101 events. With fewer restrictions on public gatherings, the company can start putting on more shows... and generate more money. WWE is a treasure trove of content that potential buyers such as Amazon, Disney or Netflix could use to draw in new members in the aftermath of McMahon's retirement. It pays a dividend yield of 0.68%, has a moat thanks to its content, is in our Green Zone and has a medium-risk score. YOUR ACTION PLAN If you're interested in learning more about TradeSmith's trading tools, I am hosting a big event next week you must attend. On Wednesday, December 14, I'll be sitting down with The Oxford Club's Chief Investment Strategist Alexander Green and Chief Income Strategist Marc Lichtenfeld to discuss how to use TradeSmith's proprietary tools to add $50,000 or more to your income over the coming year - without buying any new stocks, bonds or options. I'm calling it The 2023 $50,000 Income Challenge. It's completely free to attend. Simply click here and enter your email address to reserve your spot for the online event. Have a nice day, Keith | 
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