A new artificial intelligence thingamajig called ChatGPT set the internet abuzz this week, Emily writes. Why it matters: Essentially an artificial intelligence (AI) interface that texts you like a know-it-all human, ChatGPT could portend major disruptions ahead for Big Tech — particularly for the business of search. How it works: Simply type a prompt into its interface, not unlike how you would use Google — and instead of returning links, ChatGPT writes you back in paragraphs. - When asked "how do you crush inflation," ChatGPT gave an answer that Jerome Powell would probably feel OK about:
- "There are a few different ways to try to crush inflation, but most of them involve using monetary policy to manage the money supply and demand in the economy," went the opening of the bot's answer.
State of play: Experts are hailing ChatGPT, developed by a company called OpenAI, as a major breakthrough in the decades-long push to create a bot that texts with humans as though it were a person, too. - ChatGPT works well enough that people are starting to grasp just how powerful a chatbot could be, as tech writer Alex Kantrowitz told me on the podcast What Next: TBD this morning.
- In its first five days, more than 1 million users signed up to try the ChatGPT, according to OpenAI president Greg Brockman.
๐ช The intrigue: When asked how to make chocolate chip cookies, ChatGPT gave me a short, clear recipe that looked pretty standard. Compare that to Googling, which returns links to long, overwritten blog posts that require endless scrolling before you get a recipe. - This is part of why Google has spent so much money on chat AI. The tech giant pulled in $149 billion from its search business last year; more than half of total revenue.
Yes, but: ChatGPT has no idea whether anything it says is true. - Axios' Ina Fried calls it "scary good," but also worries about the fact that ChatGPT doesn't say where it's getting its info and can be "confidently wrong."
Reality check: The future isn't here yet. Users already dug up flaws — like getting the bot to tell you how to shoplift. - And, there are big red flags to watch for: AI is prone to reflecting the biases that humans have and to manipulation (like when a Microsoft chatbot started cheering Hitler.) ChatGPT seems to have done a somewhat better job of avoiding this so far.
What's next: Expect to see more bots from bigger players. - "It's game time for Google," Kantrowitz said. "I don't think it can sit on the sidelines for too long."
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