Case Study: Inside the $7 Billion Dior Phenomenon

Rhuigi Villaseñor's Bally Vision, Marco de Vincenzo's Plan for Etro

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, SEPTEMBER 8, 2022 BoF's latest Case Study examines how Christian Dior Couture tripled revenue in just four years, transforming itself into "a homegrown Chanel challenger within LVMH." Rhude founder Rhuigi Villaseñor will reveal a new vision for Bally at Milan Fashion Week. Also in Milan, designer Marco de Vincenzo is set to shake up Etro: "It's definitely not boho." Shareholders at Richemont voted to reject an activist investor's board proposal, ending a months-long saga. Plus, this week on The Debrief BoF's workplace and talent correspondent Sheena Butler-Young unpacks how fashion's labour market has evolved in the past year.

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LUXURY Inside the $7 Billion Dior Phenomenon | Download the Case Study By Robert Williams How did a 75-year-old brand triple its revenues in just four years? By overhauling its commercial offer, racing into e-commerce and investing in spectacular flagships, Christian Dior Couture has radically accelerated its business, transforming itself into "a homegrown Chanel challenger within LVMH." READ MORE

LUXURY Can a Kid From California Remake Bally? By Lauren Sherman Rhude founder Rhuigi Villaseñor convinced his followers to buy t-shirts and gym shorts at luxury prices. Now, as creative director of the storied, if middling, Swiss house, he's expanding his purview, with a focus on "sexy, elegant" fashion and accessories for women. READ MORE

LUXURY Marco de Vincenzo's Plan for Etro By Angelo Flaccavento Last year, L Catterton took a 60 percent stake in the Italian label, triggering a shakeup. "I know what Etro should be and it's definitely not boho," said new designer Marco de Vincenzo ahead of his Milan debut. "That world is over." READ MORE

Richemont Shareholders Reject Activist Investor's Board Candidate READ MORE

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PODCAST The Debrief | Fashion's Hottest Jobs By BoF Team

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Fostering a Culture of Belonging at Neiman Marcus Group Luxury retailer Neiman Marcus Group (NMG) has activated key people initiatives within the wider group and its portfolio of companies, including Neiman Marcus and Bergdorf Goodman, set out as the NMG Way — a standard for the company, its internal stakeholders and external partners, to ensure it is forging people-driven partnerships and to hold itself accountable to employees. Now, BoF sits down with cross-functional leaders at the luxury retailer, to better understand how NMG's belonging initiatives, remote working opportunities and ESG goals are shaping the company with the future in mind. READ MORE

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