Going forward, the sneaker industry is expected to hit $101 billion by 2026, 30% above what it's worth today. This is why Nike is still a buy. So what's driving the growth at Nike, even in the face of difficult headwinds? In short... brilliant marketing. One of the newest advancements in the world of footwear retailing is the explosion of "sneaker culture," the art of collecting shoes. By offering only a limited number of shoes in certain colors and designs, Nike has made shoe buying a challenge. Consumers line up to chase after a limited shoe before it sells out. In fact, Nike has an app called SNKRS that gives customers the "inside scoop" on sneaker releases and drops. So essentially, Nike can sell its shoes before they even hit the shelves. Like I said... brilliant. YOUR ACTION PLAN Looking at the chart, I can forecast two clear price targets. The first is a more conservative target of $125. The second is a more speculative target of $140. Both of them could be achievable by the end of this year. Now, one quick caveat... The losers of the recently passed Inflation Reduction Act are companies that buy back a lot of their own stock. The bill will implement a 1% tax on buybacks. This will impact Nike, which just announced an $18 billion buyback program. If this acts as a short-term catalyst to push the stock down, then this could be a great opportunity to buy the dip. Either way, based on the growth of the global sneaker market, Nike is a stock you'll want to own for the rest of 2022 - and beyond. If you want to see how we trade companies like Nike in real time, check out The War Room. Despite the rough economy in 2022, we have a 76% win rate on our trades for the year. And right now, we're guaranteeing members will receive 322 winning trades in their first 12 months. Click here to join The War Room. |
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